SLEEPYCAT CREATIVE STORYBOARD 01

The Right Mattress for You

Status: Ready for visual storyboarding · live UI must be captured at production

Project: Eternity independent portfolio concept; not commissioned, endorsed or executed by SleepyCat.

Important: Not a live ad, not footage, not a performance result. All people and bedroom scenes are AI-generated illustrations, not real customers or owners. Screen frames marked “concept UI recreation” use wording from the public Recommender page checked on 16 October 2026; they are not screenshots.

Creative brief

A 32-second, 9:16 creator/lifestyle Reel that brings the logic of the existing Mattress Recommender to the front of the shopper’s decision.

Format
9:16 vertical Reel, 32 seconds · 6 frames
Customer question
Which mattress might fit the way I sleep?
Primary CTA
Explore the Mattress Recommender
Destination
sleepycat.in/pages/mattress-recommender
Working insight
Mattress selection can feel like a product-choice problem before the shopper has clarified their own preferences. This is a strategic interpretation, not a measured customer finding.
A thoughtful shopper resting a hand on one of several mattresses in a showroom

HOW DO YOU KNOW WHICH MATTRESS IS RIGHT FOR YOU?

AI-generated illustrative scene reference — not official SleepyCat product photography or customer footage. Represents decision-making; does not claim these are specific SleepyCat SKUs. Overlay labels are editable HTML/CSS.
Frame 010–3 sec

The choice feels harder than it should

Land the decision question immediately.

Dialogue / VO“How do you know which mattress is actually right for you?”
On-screen copyHOW DO YOU KNOW WHICH MATTRESS IS RIGHT FOR YOU?

Camera and action

Visual direction
Creator stands beside two or three clearly branded SleepyCat mattress options in a bedroom or store-like setting. Thoughtful, not helpless or comic. No SKU is implied to be right for everyone.
Camera / performance
Vertical medium close-up, direct eye contact, then one quick cut to the options. Helpful, candid, confident; not a paid expert or clinician.

Editing and sound

Open directly on the question. No logo animation before the hook. One small push-in; no flashy transitions. Legible with sound off.

Production notes

Brand integration
SleepyCat mattress visible in the setting, but the product is not yet the answer.

Illustrative reenactment, not a testimonial. The mattresses in this still are not verified SleepyCat products; shoot with real, clearly branded options.

A woman sleeping on her side

SLEEP POSITION?

AI-generated illustrative scene reference — not official SleepyCat product photography or customer footage. Insert A · about 1 sec.
A woman awake at night, pulling the blanket away, looking warm and restless

WAKING HOT?

AI-generated illustrative scene reference — not official SleepyCat product photography or customer footage. Insert B · about 1 sec.
A woman pressing her hand on a mattress surface to test its firmness

TOO SOFT OR TOO FIRM?

AI-generated illustrative scene reference — not official SleepyCat product photography or customer footage. Insert C · about 1 sec.
Frame 023–7 sec

Your sleep habits change the answer

Show that the choice depends on real customer inputs, not a universal “best mattress.”

Dialogue / VO“How you sleep matters. So does what you want to change about your current mattress.”
On-screen copySLEEP POSITION? WAKING HOT? TOO SOFT OR TOO FIRM?

Camera and action

Visual direction
Three quick moments tied to actual Recommender question language, about one second each, one clear action per insert. These are examples of inputs, not a claim that every product addresses every issue.

Editing and sound

Match-cuts between each question. Avoid stacking too many labels on screen. Show real SleepyCat context in at least two cuts.

Production notes

Illustrative reenactments, not testimonials and not proof of causation. Real SleepyCat context for at least two cuts is still to be sourced.

A creator seated on a bed, holding a phone and gesturing toward open space
HOW YOU SLEEP→WHAT YOU DISLIKE→WHAT YOU WANT NEXT

START WITH HOW YOU SLEEP.

AI-generated illustrative scene reference — not official SleepyCat product photography or customer footage. The three-step graphic is editable HTML/CSS in the clean space beside the creator.
Frame 037–12 sec

Turn the problem into a buying input

Translate the shopper's vague uncertainty into a small set of useful inputs.

Dialogue / VO“Before you choose a mattress, get clear on how you sleep and what you want from the next one.”
On-screen copySTART WITH HOW YOU SLEEP.

Camera and action

Visual direction
Creator points to a clean three-step graphic: HOW YOU SLEEP → WHAT YOU DISLIKE → WHAT YOU WANT NEXT. Each label corresponds to a current Recommender question or answer category. It summarizes the real tool; it is not a new SleepyCat feature.
Camera / performance
Stable medium shot with labels beside the creator; end over-shoulder on a phone. She explains a simple shopping process and does not claim sleep expertise.

Editing and sound

The three labels arrive in spoken order. Simple swipe to the real website UI.

Production notes

Illustrative reenactment, not a testimonial. Confirm each step label against the current Recommender before production.

Concept UI recreation of the Mattress Recommender question: What do you dislike about your current mattress?

EXPLORE YOUR SLEEP PREFERENCES

Concept UI recreation based on public-page wording checked 16 October 2026 — not a literal screenshot. Overlay label is editable HTML/CSS.
Frame 0412–20 sec

Show the real Mattress Recommender

Make the route credible by showing an existing SleepyCat capability.

Dialogue / VO“SleepyCat's Mattress Recommender asks about the things that matter to your choice. Use your answers to explore the options.”
On-screen copyEXPLORE YOUR SLEEP PREFERENCES

Camera and action

Visual direction
Record the live Recommender and show only a few actual steps: current mattress type, dislikes (waking hot, interrupted sleep, too soft, too firm), sleeping position and firmness preference. Do not reorder options to create a false recommendation. No phone-number entry with a real person's data.
Camera / performance
Direct screen recording or clean over-shoulder phone shot, legible crop, tap targets visible. Voice-over only, optional hand tap.

Editing and sound

Show only enough screens to prove the flow is real, using live labels.

Production notes

Production hold: replace this recreation with a capture of the current live page at sleepycat.in/pages/mattress-recommender before recording.

Concept UI recreation of the Mattress Recommender question: What level of firmness do you prefer?

A STARTING POINT FOR YOUR SEARCH

Concept UI recreation based on public-page wording checked 16 October 2026 — not a literal screenshot. Real question and choices, not an invented recommendation result. Overlay label is editable HTML/CSS.
Frame 0520–26 sec

Make the next step feel useful

Show a real result, or preserve honesty if the live recommendation can't be captured.

Dialogue / VO“Use the result as a starting point, then check the details for yourself.”
On-screen copyA STARTING POINT FOR YOUR SEARCH

Camera and action

Visual direction
Preferred: capture the genuine live result from a documented test path and show the exact product name the tool returns. Fallback (shown here): the final preference screen, labeled illustrative. Do not invent a result or claim the tool guarantees a perfect match.
Camera / performance
Screen-first, then a short product-page glimpse only if it is the actual result for the recorded path. One concise, neutral line.

Editing and sound

Result card expands into the real product page. Without an authentic capture, use the fallback.

Production notes

Production hold: no exact product or model is shown until the route is captured and checked against the live tool.

A creator seated on a bed in a sunlit bedroom holding a phone

SleepyCat

Concept UI recreation of the Recommender firmness screen shown on a phone

EXPLORE THE MATTRESS RECOMMENDER →

AI-generated illustrative scene reference — not official SleepyCat product photography or customer footage. The phone inset reuses the Frame 05 concept UI recreation. CTA and SleepyCat text are plain HTML, not an official wordmark.
Frame 0626–32 sec

Close with one clear next step

Complete the decision loop without implying certainty or a perfect fit.

Dialogue / VO“Start with how you sleep. Explore the Mattress Recommender.”
On-screen copyEXPLORE THE MATTRESS RECOMMENDER →

Camera and action

Visual direction
Clean end card with a phone view of the Recommender. Product stays secondary; the service is the next step.
Camera / edit
Static end card for the last 2 seconds, safe text margins for Reels placements. One CTA, one destination, no extra quiz or store buttons.

Production notes

Production hold: official SleepyCat brand lock-up is pending; do not redraw or invent the logo. The phone inset needs a live capture.

CTA and destination

Evidence status and pre-production gates

Claim, safety and representation guardrails

About the visuals

Source references checked on 16 October 2026

Review notes

Ready for visual storyboarding · live UI must be captured at production

The storyboard may be laid out from this brief. A visually complete page is not proof that the evidence gates have been satisfied.