Proposed concept · not a live ad · no results measured

Cooling at 2 A.M.

SleepyCat Creative Storyboard 04 — a 33-second 9:16 Reel that answers one customer question using SleepyCat’s published product language.

Independent portfolio concept. Eternity concept; not commissioned, endorsed or executed by SleepyCat. This is a proposed storyboard, not a completed ad, not actual footage and not a performance result. People, bedrooms and product staging are AI-generated illustrations, not real footage, owner proof or official product photography. The “up to 4°C cooler sleep” line is SleepyCat’s published claim, not an independent test.

“What does ‘cooling’ mean for someone who wakes up hot?”

Format
9:16 vertical creator/lifestyle Reel
Runtime
33 seconds · 7 frames
Territory
Cooling demonstration / product explanation
Primary CTA
Explore Ultima Memory Foam
Destination
sleepycat.in/products/plus-mattress
AI-generated illustration: a woman lying awake in a dim bedroom at night, holding the edge of the blanket.
2:00 A.M./
STILL AWAKE?
AI illustration

Image: 01_Hot_Night_At_2AM_Illustrative.jpg — AI-generated, illustrative.

0–3 sec

The moment cooling matters

Turn a product adjective into a concrete customer question.

Dialogue / VO“Cooling sounds good. But what does it actually mean when you wake up hot?”

On-screen copy
2:00 A.M. / STILL AWAKE?
Visual direction
Night bedroom. The phone shows 2:00 AM; creator quietly shifts position and adjusts the blanket. No fake sweat, dramatic suffering or implied medical distress.
Camera
Tight clock/face shot, then a medium bedside view.
Talent
Understated discomfort.
Edit / sound
Low room tone and a soft clock sound; no alarm sting.
Brand
No product name in the first seconds.
Production needs
Night bedroom, phone clock, bedding.

Production hold: the person shown is AI-generated illustration. Real filming needs a permissioned creator and a phone-clock shot.

AI-generated illustration: a closer view of a restless sleeper adjusting the bedding at night.
WHAT DOES
“COOLING” MEAN?
AI illustration

Image: 02_Sleeper_Adjusting_Bedding_At_Night_Illustrative.jpg — AI-generated, illustrative. Closer crop of the same still (no other image added).

3–7 sec

Keep the question human

Define the objection and avoid treating an adjective as proof.

Dialogue / VO“If you sleep hot, the word ‘cooling’ on its own doesn’t tell you everything.”

On-screen copy
WHAT DOES “COOLING” MEAN?
Visual direction
Creator settles on the mattress, moves the blanket and looks at camera. Do not show sweat artificially or use red heat maps.
Camera
Medium shot plus one close-up of the cover/fabric.
Talent
Direct, curious, not overacted.
Edit / sound
Highlight the word “cooling” briefly, then return to the person.
Brand
Now reveal the actual SleepyCat mattress chosen for the story.
Production needs
Authentic SleepyCat model in frame.

Production hold: the mattress in this illustration is not a verified SleepyCat product. The exact Ultima model must be filmed in frame.

ULTIMA MEMORY FOAM
COOLTEC™ COVER — UP TO 4°C COOLER SLEEP

Image: 03_Ultima_Product_Page_UI_Recreation.png — concept UI recreation, not a screenshot. The mattress photo inside it is AI-generated staging, not official product photography.

7–12 sec

Name the exact product and feature

Tie the explanation to a specific, currently documented model.

Dialogue / VO“SleepyCat’s Ultima Memory Foam features a CoolTEC™ fabric cover, promoted for up to 4°C cooler sleep.”

On-screen copy
ULTIMA MEMORY FOAM
COOLTEC™ COVER — UP TO 4°C COOLER SLEEP
Visual direction
Show the current official product page for the Ultima Memory Foam Mattress and its named CoolTEC™ cooling cover feature. The page also describes AirGen™ Memory Foam and seven-zone support. Show only details visible on the latest captured page.
Camera
Phone/product-page detail or official image montage; do not fabricate a product cutaway.
Talent
Neutral, explanatory.
Edit / sound
Clean highlight on the precise feature name.
Brand
Exact product candidate: Ultima Memory Foam Mattress. Do not mix in Founder’s Mattress features or claims.
Production needs
Fresh capture from sleepycat.in/products/plus-mattress; approved official imagery if available.

Production hold: replace this recreation with a fresh capture of the live page and official product imagery.

Illustrative layer diagram of the Ultima Memory Foam Mattress: CoolTEC fabric cover, AirGen Memory Foam, Aeroflow Transition Foam, High Density Foam with DeepTouch Pressure, Super High Density Foam, Anti-Skid Base.
COOLTEC™ COVER/
AIRGEN™ MEMORY FOAM/
7-ZONE SUPPORT

Image: 04_Ultima_Layer_Explainer_Graphic.png — illustrative layer graphic using public product-page labels. Not a lab diagram, test result or photographed cutaway.

12–18 sec

Explain what is actually built in

Make the published cooling benefit concrete through genuine product details.

Dialogue / VO“That claim sits alongside AirGen™ Memory Foam and seven-zone contoured support.”

On-screen copy
COOLTEC™ COVER / AIRGEN™ MEMORY FOAM / 7-ZONE SUPPORT
Visual direction
Use a genuine official detail for the CoolTEC™ cover and, if helpful, a separate official detail for AirGen™ Memory Foam. If available images do not accurately show internal layers, use a clean typographic callout instead of an invented cutaway.
Camera
Macro fabric detail, then one simple label transition.
Talent
Voice-over only.
Edit / sound
Clean product-detail transitions. No fabricated thermal footage, test equipment or experimental result; the 4°C figure is SleepyCat’s published claim.
Brand
Use only official, current model facts.
Production needs
Storyboard graphic stands in for the layer explanation.

Production hold: verify every layer name and thickness against the live product page before production.

AI-generated illustration: close-up of a woven white mattress cover texture and edge piping in a dim bedroom.
ULTIMA MEMORY FOAM · COOLTEC™ COVER
UP TO 4°C
COOLER SLEEP*
*SleepyCat product-page claim
AI illustration · not product photography

Image: 05_CoolTEC_Cover_Texture_Detail_Illustrative.jpg — AI-generated tactile texture shot only. Claim and footnote are HTML text, not part of the photo.

18–23 sec

Separate the feature from the outcome

Reinforce the cooling message using SleepyCat’s published wording without adding guarantees beyond the claim.

Dialogue / VO“It’s one of the features SleepyCat highlights for people who are concerned about sleeping hot.”

On-screen copy
UP TO 4°C COOLER SLEEP*
*SleepyCat product-page claim
Visual direction
Show the CoolTEC™ fabric cover detail beside the mattress and bring the published claim into focus. A product-feature explanation, not a simulated lab test.
Camera
Steady product close-up; enough hold time to read the detail.
Talent
Neutral.
Edit / sound
Present the claim cleanly as product-page messaging. No measured graph, fabricated before/after temperatures or guarantee that every person will experience an identical result.
Brand
Exact model remains visible.
Production needs
Illustrative texture image; not labelled official product photography.

Production hold: swap in official macro photography of the actual CoolTEC™ cover.

AI-generated illustration: a calm wide shot of a woman asleep in a warmly lit bedroom at night.
WHAT MATTERS
FOR YOUR SLEEP?
AI illustration

Image: 06_Sleeper_Resting_At_Night_Illustrative.jpg — AI-generated, shown uncropped in its native 3:2 frame to keep the calm wide shot. Not a measured cooling outcome.

23–28 sec

Return to the customer question

Translate technical language back into a useful purchase decision.

Dialogue / VO“If waking hot is a concern, check what this exact mattress is designed with—and decide whether the details fit what you need.”

On-screen copy
WHAT MATTERS FOR YOUR SLEEP?
Visual direction
Return to the 2 A.M. bedroom, now in a calm wide shot; creator looks at the product page, not directly at the camera as if giving a testimonial.
Camera
Warm medium shot, gentle pull-back.
Talent
Calm and matter-of-fact.
Edit / sound
Sound shifts from close night ambience to a neutral, reassuring room tone.
Brand
No claim that the mattress resolves overheating.
Production needs
Same bedroom plus official product page.

Production hold: this AI-generated person must not be presented as a real customer or testimonial. Real filming needs the same bedroom and the official product page.

EXPLORE ULTIMA MEMORY FOAM →

Image: 03_Ultima_Product_Page_UI_Recreation.png (reused, per guide) — concept UI recreation, not a screenshot. CTA is HTML/CSS.

28–33 sec

Route to the exact product

Continue the question to the most relevant destination instead of a broad, unrelated landing page.

Dialogue / VO“See the product details for the Ultima Memory Foam Mattress.”

On-screen copy
EXPLORE ULTIMA MEMORY FOAM →
Visual direction
End card with the actual Ultima Memory Foam product page image/name and one CTA. If the live page has materially changed by filming, reselect the model and update this brief.
Camera
Phone UI followed by stable end card.
Talent
“See the product details.”
Edit / sound
One CTA only. The “up to 4°C cooler sleep” line must match current public product-page wording.
Brand
Official model name and verified product URL.
Destination
https://sleepycat.in/products/plus-mattress

Production hold: capture the current live page, use the official product image and any official logo/wordmark. None has been supplied here.

Image placement check

Each supplied file is embedded in this HTML and used only where IMAGE_PLACEMENT_GUIDE.md maps it.

FrameFile
01 · 0–3 s01_Hot_Night_At_2AM_Illustrative.jpg
02 · 3–7 s02_Sleeper_Adjusting_Bedding_At_Night_Illustrative.jpg
03 · 7–12 s03_Ultima_Product_Page_UI_Recreation.png
04 · 12–18 s04_Ultima_Layer_Explainer_Graphic.png
05 · 18–23 s05_CoolTEC_Cover_Texture_Detail_Illustrative.jpg
06 · 23–28 s06_Sleeper_Resting_At_Night_Illustrative.jpg
07 · 28–33 s03_Ultima_Product_Page_UI_Recreation.png (reused)

Claim and safety guardrails

  • Never present this as a live SleepyCat ad, launched test, winning creative or measured outcome.
  • The 4°C figure is SleepyCat’s published product-page claim; Eternity did not test or validate it.
  • No fake thermal camera, heat map, thermometer result, competitor comparison or medical claim.
  • No invented review, owner story, measurement, award or product feature.
  • An AI-generated performer must never be presented as a real customer giving a testimonial.

Production dependencies

  • Real, permissioned creator for any on-camera role.
  • Authentic Ultima Memory Foam mattress in frame.
  • Fresh capture of the live product page replacing the UI recreation.
  • Official product photography and official logo/wordmark (not supplied).
  • Re-verify claim wording and URL immediately before production.