Storyboard 04 · Independent concept

Living-Room Refresh

9:16 Reel6 scenes · ~23s+ 15s cutEvergreen

Concept: Home transformation — keep the furniture, change the feeling. Core idea: “Same room. New feeling.”

Objective: Help a shopper picture how textiles and décor might refresh a familiar room without replacing the major furniture.

Customer question: Can my home feel different through a few considered décor changes, without replacing the main furniture? (A strategic hypothesis, not a research finding.)

Hypothesis: A before/after transformation may generate more qualified collection exploration than a product-grid presentation of the same approved items.

Role: A separate extension into wider décor discovery; not evidence for the three-SKU audit. Seasonal/Diwali treatment is optional and doesn't define the core creative.

Destination: A relevant Nestasia home décor collection or curated-room page — final URL pending approval.

SKU status Exact Nestasia SKUs are not approved. Older drafts conflict on the rug (Ezra vs Lilliana), throw (Lagoon teal vs Coral Weave), wall hanging and item count, so this brief uses generic styling roles only. Don't describe a generated textile as a verified Nestasia product.

Timeline

010–3s 023–5s 035–11s 0411–15s 0515–19s 0619–23s

Scenes

AI reference

Before: a familiar room

0–3s

Establish a relatable starting point without making the home look bad.

Visual: Wide, neutral living room with cream sofa, coffee table and window. Mark and lock the camera position for all matching shots. No branded candidate items required yet.
On-screen text: IT JUST NEEDS A LITTLE MORE PERSONALITY.
Voiceover: It just needs a little more personality.

Guardrail The room is plain and lived-in, never dirty, broken or framed as a failure.

AI reference

Same room, new feeling

3–5s

Deliver the transformation early.

Visual: One clean wipe between the matched before and after. Same architecture, sofa, coffee table, window, lens, angle and camera height; the change comes from textiles and décor only.
On-screen text: SAME ROOM. NEW FEELING.
Voiceover: None — one soft music lift.

Guardrail The split is an art-direction guide; the final edit must use matching single-camera frames. No layout changes that imply another room.

AI reference

Let the after speak

5–11s

Let viewers notice colour, pattern and texture without turning the ad into a catalogue.

Visual: Hold the full styled-room wide shot, then three short cutaways: rug, curtain, cushions/throw. Visual roles only until exact SKUs are locked.
On-screen text: COLOUR. PATTERN. TEXTURE.
Voiceover: You don't need a whole new room to make your home feel new.

Guardrail Don't claim a 4×6 ft size, curtain stitching, throw colour or any product name until verified. Each close-up must match a verified item in the finished-room frame and the approved destination.

Rug texture reference — **Rug texture** · SKU not locked

Curtain texture reference — **Curtain texture** · SKU not locked

Cushions & throw reference — **Cushions & throw** · SKU not locked

AI reference

Lifestyle payoff

11–15s

Show the room as a setting for everyday life, not a guaranteed emotional outcome.

Visual: A relaxed person/couple uses the room naturally. Keep the styled textiles visible; no exaggerated reaction.
On-screen text: A HOME THAT FEELS LIKE YOU
Voiceover: None — light room ambience.

Guardrail Illustrative lifestyle frame; confirm it matches the room style. Don't imply customers need every product shown.

AI reference

Warm evening atmosphere

15–19s

Show the room in another lighting context while keeping the concept evergreen.

Visual: Same styled room in warmer evening light using ordinary lamps. No branded lantern or unverified décor item presented as a selected SKU.
On-screen text: WARM LIGHT. A DIFFERENT FEELING. (optional)
Voiceover: A few considered details can change how a room feels.

Guardrail No Diwali-specific promise in the core version; a seasonal edit is optional, only after timing and item availability are checked.

AI reference

Portrait-safe end card and CTA

19–23s

Invite collection exploration while keeping the destination promise clear.

Visual: Portrait-safe finished-room frame with safe space for the line and one CTA.
On-screen text: MAKE YOUR SPACE FEEL LIKE YOU → EXPLORE HOME DÉCOR
Voiceover: Make your space feel like you. Explore home décor at Nestasia.

Guardrail Destination URL needs approval and must contain the featured, available items. Let people browse their own selection; don't imply every item must be bought.

15-second cut

0–3s Neutral room and “It just needs a little more personality.”
3–5s Same-camera wipe to reveal
5–9s Two or three rapid detail cuts using only approved items
9–12s Finished room / lifestyle payoff
12–15s EXPLORE HOME DÉCOR CTA to the approved collection destination

Candidate-role lock before production

Candidate styling roles only, not an approved shopping list: woven rug; curtains; two cushion-cover styles; throw; vase; optional lantern; woven wall hanging.

For each item, record the exact live URL, title, colour/pattern, dimensions and stock status. If a SKU can't be verified or is unavailable, remove it or use clearly generic, non-branded set dressing.

Test and decision rule

Compare the transformation creative against a product-grid creative using the same approved items, destination, audience and campaign conditions as far as practical.

Transformation lifts views but not collection/product engagement → views alone aren't success.
Grid creates stronger product engagement or purchases → use the grid.

This is a separate décor-discovery test, not evidence for the three-SKU audit.

Production and QA

Match before/after camera, room, furniture and window exactly.
Use official photography or footage for any item shown as a specific Nestasia product.
No unapproved SKU names, dimensions, colours, discounts, stock statements or prices.

No claim that the transformation is guaranteed in every home.
Core version stays evergreen; seasonal variants are separate approved cuts.
Approve the collection destination and CTA before publication.